2026 WORLD CUP

Rebrand for FIFA World Cup 2026, jointly hosted by Canada, Mexico, and the U.S., enhancing overall experience.

SERVICES
Rebrand, Sports, Merchandise, Signage

YEAR
2023

The 2026 World Cup hosted in North America featuring Canada, Mexico and America

ABOUT THIS PROJECT

This is a comprehensive rebranding campaign designed to enhance the FIFA World Cup 2026 experience, which will be jointly hosted by Canada, Mexico, and the United States. The rebranding encompasses various graphic design elements, including scoreboard designs, substitution designs, ticket designs, posters, and merchandise.

WELCOME.

BIENVENUE.

BIENVENIDA.

The pattern draws inspiration from the elements of the host countries. It showcases the majestic cross over shapes. This elements are thoughtfully interwoven to symbolize unity and collaboration, portraying a powerful message of harmony among the nations. The colour palette is a harmonious blend of bold and vibrant shades that reflect the vibrancy of North America.

Rich hues of red, white, and blue from the American flag, coupled with the green tone of Mexico's culture, and the cool, earthy tones of Canada's landscapes, create an eye-catching and cohesive design

SUMMER CAPRESE

CANELO