REBRAND OF TDE
Top Dawg Entertainment, a hip-hop powerhouse, collaborates with Nike on limited garments, signaling a rebrand opportunity.
SERVICES
Editorial, Rebrand, Music, Apparel Design
YEAR
2022
Revolutionising Hip-Hop Fashion: Top Dawg Entertainment’s Journey to a Bold Rebrand with Nike
ABOUT THIS PROJECT
Top Dawg Entertainment is one of the most renowned hip-hop labels in the world, with its blockbuster artists such as Kendrick Lamar, SchoolBoy Q, Jay Rock, Sza, and more
In recent years T.D.E has been able to create a collaboration with Nike allowing the creation of a few garments. I believe this could be improved on and brought to the brighter light with a complete rebrand of their identity from their logo to garments.
