THINK OF THE RADIO

Contemporary streaming platforms have undeniably propelled music into unprecedented levels of popularity and accessibility. While this surge in consumer support has significantly benefited us, it prompts a critical question: how do artists perceive this shift?

Just a little more than a decade ago, musicians primarily relied on album sales for their income. However, the landscape has transformed, and artists now earn a mere $0.006 per stream. Consequently, the primary revenue stream for artists has shifted towards touring and merchandise, overshadowing the traditional model of music consumption.